Google
is definitely the most visited web platform online, and the absolute leader
when it comes to search engine services and advertisement. However, Yahoo has
always been following it as a second most influential platform. It went public
in March, 1955, which makes it ten years older than Google in the stock market
and also offers services in a very large specter. It has a wide international
reach, offering its products in more than 50 products and one of the most
lucrative sectors for the company is the Yahoo properties, which is concerned
with marketing services.
Another
big part of the company’s operations are media services. They are designed to
connect users and bring online content to them, which is done free of charge.
The revenue from these activities comes from the display and search
advertising. As it is the latest trends, these services are available through
mobile phones and have the appropriate versions. Among the most popular
services are the Yahoo Homepage, the Yahoo News, Yahoo Sports
and Yahoo Finance.
The
Yahoo homepage is one of the most important of them, serving as a navigation
center for entering yahoo properties through a mobile device. It is where all
the information is collected from the web, summarizing the most important
highlights in the areas of sports, finance, politics, and economy and so on.
This is especially true for Yahoo news, which provides stories from different
news agencies that have a direct link to the company.
Yahoo
sports offers a lot of fantasy games, editorial content and statistics and game
updates. It is very popular amongst mobile phone users, with its applications
for specific areas the user might be interested in – for example Football.
And
last but not least, Yahoo Finance is one of the most important online sources
that summarizes financial data, analysis, tools and information about the world
economy which helps users and especially stock investors to make financial
decisions. The content is collected through third party providers that partner
with the engine. Some of them even pay a fee if a user is redirected from
Yahoo, which makes double profit for the company. Big part of the content is offered against a
fee from the users, such as the analysts section.
Over
the last 52 weeks Yahoo performed very well on the stock market. It started
with a quote of $27 and today it has reached $34, which is a substantial
increase for such a mature company. Of course, the prices fluctuated a lot
during these last months, but almost never in a significant downward trend. The
lowest price was $24 and the highest $41, which puts today’s price a little
above the middle.
Forecasts
are that the performance will continue to be good, yet it will somewhat slow in
the next year. According to analysts the median value will be $43 in the next
twelve months, with the highest estimates of $50 and the lowest reaching $32.
The average would be a 27.45% increase in comparison to the last price and it
seems like Yahoo is going to be considered amongst the most promising
investments, with even the lowest forecasts estimating its price above the
benchmark before several months.
In
the next quarter the search engine is estimated to forecast $4.5 billion in
revenues and $1.4 billion operating profit. The very good financial performance
of the company for the last months has not only given it more stability on the
stock market, but has also increased its ability to finance by itself its
operations.
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