Airline
is basically type of global business. That moves people and goods from one
place to another place. We can also say it is a system of transportation. This
industry offers both social and economic benefits in term of by providing jobs
to people and also by serving tourism. The major strength of airline is the
product itself. From pilot to ground floor work all staff is fully trained and
have experienced in their field. To achieve their desire goal, airline industry
adopts various strategic goals i.e. top quality service; maintain leading position
in the market, meet customers need, and top class service. Delta airline
is said to be a world best airline. Delta airline recorded double the profit of
its nearest competitors. Its net profit is $12.7 billion improving from $98
million the previous year. The air New Zealand is said to be a world second best
airline. Air New Zealand is being privileged for its best financial
performance, customer’s safety, experienced staff and it’s in flight
innovations. This airline is said to be a leader airline in the industry of
airline and also won many awards. Emirates, Qatar airline, Singapore airline, jet
blue airline, Asian
Airlines, Cathay Pacific
Airways, Etihad Airways, Garuda Indonesia,
Turkish Airlines, Qantas Airways are
also said to b a world best airlines.
The main missions of these
airlines are build trustworthiness among their customers through
multiple brand and great experiences. Safety
of passengers is their first priority. ITAT predict
jump in the net profit of airline industry. In 2013 industry gain $12.9 billion
profit and in 2014 it increases to $ 19.7 billion. The Global Airline Industry
Expected to Reach $767 Billion by 2018. According to ATW's 40th Annual Airline Industry
Achievement Awards: the best airline of the year is delta airlines, also Etihad
Airline is said to b best market leadership airline, jet blue airline is said
to be a best technology leadership airline.
It is recommended airline industry should
maintain their benchmark. They should provide holiday package to families. Also
they offer best discount package to their regular passengers. There should b a
workout area for youngsters for time pass as flights are so long distance.
Still there is number of problems and issue in this industry so it is the
responsibility of airways industry to make new strategies to solve it.
Otherwise they did not maintain their loyal customers.
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