The
creation, exchange and sharing of ideas and knowledge over a number of Internet
based applications is what is classified as social media and networks. It has
increased virtual communication, and has made interaction over distances much
easier while encouraging user-generated content over the web. Whether it be
collaborative projects made to offer vast degrees of information to the user
for example Wikipedia, blogs or micro blogs among which Twitter is the leading
name, social networking websites as Facebook or content communities like
YouTube or Dailymotion, all have formed an integral part of our life. Where all
of these helps to keep everyone updated and helps connecting wit their family
and friends, the transfer
of traditional social media applications to mobile devices has increased
immediacy for example through updating statuses on Facebook or posting messages
in Twitter. Moreover yahoo
stock has also maintained its position as well. Not only the benefits are
limited to individuals but it has opened up new opportunities for business
sector by enhancing communication with its customers and employees, offering
sales promotion and discount via mobile social media, conducting market
research within lower budgets and increased revenue through mobile social media
applications such as Amazon.com cause an upward trend
in the popularity and accessibility of e-commerce, or online purchases
According to the trending research, the most effective way to
connect on social networking websites is through the use of pictures. According
to March 2014 research published on eMarketer, photos accounted for 75% of
content posted on Facebook and from a users point of view photos are the most
engaging contact accounting for 87% of interaction rate from fans. In order to increase
your fan following one should increase the number of high quality images that
is posted on Facebook page. People also tend to like more instead on commenting,
which is generally done over the pictures posted. In addition it has also been
found out that pictures get the highest retweets, as compared to other forms of
interaction on twitter. Adding a photo URL to your tweet can boost retweets by a
handsome amount of 35%. Keeping in mind this trend twitter has introduced a
relatively new feature, which allows you to upload multiple photos and
automatically create a collage using your iPhone, Android device or straightly
from twitter.com.
Though social
networking websites continue to increase in popularity, all may not be well on
the stock market. Twitters share has dropped its market share of visits since
December 2012, though now it seems to improve from 1.55% to 1.72% in May 2013.
Facebook on the other hand has shown a marked increase in the market share of
visits, starting from nearly 9% in 2008 to 50% in 2013. On the darker side,
Instagram has shown a sharp decline in its market share value from 40% in 2008
to 2% in 2013- for more information on these drastic happenings visit one of best online financial news and information platforms,
Bidnessetc.com. Thus, things are unwell for certain social networks but the new
ones like Snap chat continues to break records of popularity.
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