Recent developments will add further misery to this
already deteriorating industry. Both the governments of Australia and England
are seriously considering forcing tobacco companies to sell their products
(Cigarettes) in plain packing. This will help in a reduction in the number of
new people who smoke especially children. This may be good news for the social
groups who advocate stricter laws against the tobacco industry but for the
industry this will lead to definite reductions in its long term revenue. This
will deprive the companies in the tobacco industry of a vital tool in the shape
of marketing. Tobacco companies are well aware of the importance of packing in
order to attract new people to smoking. If these laws are successfully materialized,
tobacco industry will have to operate with virtually zero marketing; operating
successfully under such conditions is a mammoth task in its own right.
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